MOBILE MOMENTS

Read the latest from Team P97 on innovations,
digital marketing, and mobile payments.

C-Stores and the Transition from Gas, Cokes, and Smokes20190916162858

C-Stores and the Transition from Gas, Cokes, and Smokes

Matthew RuizSeptember 16, 20190 comments
C-stores must transition from selling necessity-based goods to providing a more unique consumer experience.  When gas st...
Harnessing the Next Generation of Brand Loyalists20190916151613

Harnessing the Next Generation of Brand Loyalists

Matthew RuizSeptember 16, 20190 comments
Fuel retailers can drive increased brand loyalty with an app for taking payments, sending offers, and creating unique, person...
Beyond Mobile: The Gateway to Car Commerce of the Future20190911151938

Beyond Mobile: The Gateway to Car Commerce of the Future

Aaron MirelesSeptember 11, 20190 comments
In-dash smart screen technology is a game-changer for car commerce, providing connected experiences for consumers just like a...
How to Use Push Notifications to Drive Business20190515151439

How to Use Push Notifications to Drive Business

Think about all the various messages you receive in a day. Some are verbal, some are in your inbox, some are written and othe...
5 Key Ingredients of the Most Successful Digital Offers20190422154011

5 Key Ingredients of the Most Successful Digital Offers

Matthew RuizApril 22, 20190 comments
You can work long and hard to create digital offers and coupons for your QSR brand. However,if they aren’t relevant, valuable...
How to Engage Millennials at Retail Fueling Stations20190411193004

How to Engage Millennials at Retail Fueling Stations

Matthew RuizApril 11, 20190 comments
It’s hard to engage millennials at retail fueling stations—especially when they may not have anything to fuel up. New re...
The Time for Mobile is Now20190403183430

The Time for Mobile is Now

Matthew RuizApril 3, 20190 comments
Let this sink in: this year, mobile will finally surpass TV as the medium attracting the most viewer minutes in the...
Marketing Meets GDPR, Part 220180921194807

Marketing Meets GDPR, Part 2

Matthew RuizSeptember 21, 20180 comments
In Part 1 of this post, we discussed the process of finding, sorting and rationalizing customer Personally Identifiable Infor...
Marketing Meets GDPR, Part 1: Maintaining a Healthy Data Diet20180904194549

Marketing Meets GDPR, Part 1: Maintaining a Healthy Data Diet

Matthew RuizSeptember 4, 20180 comments
For decades we have been hearing about the importance of maintaining a healthy diet, the importance of moderation, of balance...
Security and Compliance 101: What You Need to Know20180527194103

Security and Compliance 101: What You Need to Know

Data is everywhere. Everyday consumers entrust their personally identifiable information and account numbers to online servic...
The CPG Opportunity: 4 Reasons CPGs Should Pursue the C-Store Market20180523152128

The CPG Opportunity: 4 Reasons CPGs Should Pursue the C-Store Market

Consumer packaged goods companies are driving foot traffic to convenience stores and combating the downturn in the grocery in...
FLEETCOR and P97 Form Strategic Partnership to Accelerate Mobile Payments at Gas Stations20180503192715

FLEETCOR and P97 Form Strategic Partnership to Accelerate Mobile Payments at Gas Stations

PEACHTREE CORNERS, Ga – May 3, 2018 –FLEETCOR Technologies, Inc.(NYSE:FLT), a leading global provider of commercial paym...
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