C-Stores and the Transition from Gas, Cokes, and Smokes

C-stores must transition from selling necessity-based goods to providing a more unique consumer experience.  When gas stations first started popping up in the early 1900s, they weren’t just about fuel. They were the start of American driving culture. Over the years, they’ve evolved greatly to what we know today, offering everything from snacks and drinks […]

How to Use Push Notifications to Drive Business

Think about all the various messages you receive in a day. Some are verbal, some are in your inbox, some are written and others are on your phone. Which ones do you give your attention to? Most likely, it’s those that come straight to the forefront of the messaging clutter. Americans now spend more than 3.5 […]

5 Key Ingredients of the Most Successful Digital Offers

You can work long and hard to create digital offers and coupons for your QSR brand. However,if they aren’t relevant, valuable, or easy to redeem, they won’t convert, negating your investment and leaving you little to show in terms of ROI.   But there are a few surefire ways you can guarantee that the digital […]

How to Engage Millennials at Retail Fueling Stations

It’s hard to engage millennials at retail fueling stations—especially when they may not have anything to fuel up. New research shows that millennials are slowly becoming disenchanted with the idea of driving, citing maintenance costs and congestion near large cities as reasons to opt for alternate transportation like bikes, buses, and the ever-popular rideshare.  However, there’s a […]

The Time for Mobile is Now

Let this sink in: this year, mobile will finally surpass TV as the medium attracting the most viewer minutes in the U.S. That means smartphone users are now spending more than three hours and 35 minutes per day on their mobile device. That number will only increase as more media, shopping, social interaction and other aspects of […]

Marketing Meets GDPR, Part 2

In Part 1 of this post, we discussed the process of finding, sorting and rationalizing customer Personally Identifiable Information (PII).  We then considered the process of gaining customer consent for data maintained inside of your marketing systems.  The age and organization of the data was considered as well as strategies to reduce the amount of […]

Marketing Meets GDPR, Part 1: Maintaining a Healthy Data Diet

For decades we have been hearing about the importance of maintaining a healthy diet, the importance of moderation, of balance and of exercise. And for any diet, we know that not only is caloric intake important, but also the type of intake. Sugar, starch, protein, fat and fiber, it all has meaning and it all […]

Security and Compliance 101: What You Need to Know

Data is everywhere. Everyday consumers entrust their personally identifiable information and account numbers to online service providers and retailers around the world. This practice enables companies to deliver a new level of convenience to customers which drives a company’s operational efficiency and profits. However, holding a consumer’s most personal and private information also requires a […]

The CPG Opportunity: 4 Reasons CPGs Should Pursue the C-Store Market

Consumer packaged goods companies are driving foot traffic to convenience stores and combating the downturn in the grocery industry with custom mobile offers. The average consumer only visits a c-store out of immediate necessity. Traditionally, a consumer arrives to fill up their vehicle or quickly pick up an everyday item. It’s rare that a consumer […]

FLEETCOR and P97 Form Strategic Partnership to Accelerate Mobile Payments at Gas Stations

PEACHTREE CORNERS, Ga – May 3, 2018 –FLEETCOR Technologies, Inc.(NYSE:FLT), a leading global provider of commercial payment solutions, announced today it has made a strategic minority investment in P97 Networks, Inc., a leader of cloud-based mobile commerce and behavioral marketing solutions. P97 is an innovator in the petroleum industry, and its solution enables the acceptance of mobile […]