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Posted By

Aaron Mireles

PODCAST HOUSTON FINTECH STARTUP TAPS INTO NEW TECH TO MODERNIZE 'DAILY JOURNEYS'

Before Don Frieden started his company, gas stations hadn’t innovated their payment technology
since 1997. He knew that needed to change.

Original Post | Innovationmap

Before Don Frieden started his company, gas stations hadn't innovated their payment technology since 1997. He knew that needed to change.

P97, founded in 2012, exists to use innovative technologies to simplify and energize daily journeys, Frieden explains on the Houston Innovators Podcast.

The fast-growing company — which has nearly 200 employees, most of whom work from Houston — has raised over $100 million in venture funding, according to Crunchbase, most recently closing a $40 million series C round earlier this year. This funding has supported P97 as its expanded its technology, even expanding outside of gas station payments and into other sectors, like consumer packaged goods, mobile app development, and alternative fuel sources.

Part of what P97 is focused on too is adapting new technologies, including biometrics, and applying them to the payments world. Voice-enabled payments is something in particular that Frieden is working on.

"One of the things we’re most excited about is voice enable payments through our partnership with Amazon's Alexa," he explains. "The landscape of payments at gas stations underwent this next revolution, and we're using cutting-edge speech recognition and artificial intelligence to allow drivers to pay for fuel just using their voice.

"It makes the process faster and more efficient, and is completely hands-free," he continues, explaining that biometrics are also safer compared to card transactions. "From this time I say, 'Alexa, buy gas,' six seconds later, the gas would be turned on and any loyalty rewards I have would be applied, all from the comfort of my car."

Frieden shares more about the future of P97, payments, and the energy industry as it intersects with P97 — including the future of alternative fuels — on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

HOUSTON--(BUSINESS WIRE)--P97 Networks, a leader in cloud-based mobile commerce, will enable mobile payments for fuel from within the Google Pay mobile app. Google Pay, a safe, helpful way to pay and manage money, is now available both on Android and iOS. Using the P97 Networks’ mobile payment gateway, drivers using the Google Pay app will be able to locate and fill up gas at Shell gas stations.

“We are excited to collaborate with Google Pay,” Donald Frieden, founder and CEO of P97 said. “We are confident that these new capabilities will improve fueling experiences at the pump. and serve as a stepping stone to future innovations for pay-at-pump experiences.”

About P97 Networks, Inc.
P97 Networks provides secure cloud-based mobile commerce and digital marketing solutions for the convenience retail and fuels marketing industries under the brand name PetroZone. P97’s commerce solutions enhance the ability of convenience store operators, marketers, and oil companies to attract and retain customers by providing technology that securely connects millions of individual mobile phones and connected cars with identity and geolocation-based software technology to create unique connected-consumer experiences.

@p97networks
www.p97.com

Contacts

P97 Media Contact
Aaron Mireles
(281) 954-1706
Aaron.mireles@p97.com

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