Consumer packaged goods companies are driving foot traffic to convenience stores and combating the downturn in the grocery industry with custom mobile offers. The average consumer only visits a c-store out of immediate necessity. Traditionally, a consumer arrives to fill up their vehicle or quickly pick up an everyday item. It’s rare that a consumer would venture outside of their normal buying habits when visiting a c-store. With mobile offers, consumers are incentivized to enter a convenience store and try new products. This helps to increase sales volume for both merchants and CPG brands, and to convert one-time shoppers into loyal customers. Check out the top four reasons consumer packaged goods companies should take advantage of the c-store opportunity.
- Use Purchase Preference Data to Encourage Product Trial
- A Strategic Discount Improves Conversion and Retention
- With Successful CPG Offers, Everybody Wins
- Easily Capture Your Target Audience