Posted By

Aaron Mireles


Before Don Frieden started his company, gas stations hadn’t innovated their payment technology
since 1997. He knew that needed to change.

Original Post | Innovationmap

Before Don Frieden started his company, gas stations hadn't innovated their payment technology since 1997. He knew that needed to change.

P97, founded in 2012, exists to use innovative technologies to simplify and energize daily journeys, Frieden explains on the Houston Innovators Podcast.

The fast-growing company — which has nearly 200 employees, most of whom work from Houston — has raised over $100 million in venture funding, according to Crunchbase, most recently closing a $40 million series C round earlier this year. This funding has supported P97 as its expanded its technology, even expanding outside of gas station payments and into other sectors, like consumer packaged goods, mobile app development, and alternative fuel sources.

Part of what P97 is focused on too is adapting new technologies, including biometrics, and applying them to the payments world. Voice-enabled payments is something in particular that Frieden is working on.

"One of the things we’re most excited about is voice enable payments through our partnership with Amazon's Alexa," he explains. "The landscape of payments at gas stations underwent this next revolution, and we're using cutting-edge speech recognition and artificial intelligence to allow drivers to pay for fuel just using their voice.

"It makes the process faster and more efficient, and is completely hands-free," he continues, explaining that biometrics are also safer compared to card transactions. "From this time I say, 'Alexa, buy gas,' six seconds later, the gas would be turned on and any loyalty rewards I have would be applied, all from the comfort of my car."

Frieden shares more about the future of P97, payments, and the energy industry as it intersects with P97 — including the future of alternative fuels — on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

Mobile commerce is transforming the way consumers pay for gas by bridging the gap between what consumers want and what fuel retailers can provide. By enabling customers to locate and pay for fuel directly from their phones, tablets, and cars, mobile commerce is adding a new level of convenience to the chore of getting gas.

Download the Mobile Commerce for Retail Fueling article to learn what’s keeping retailers from meeting consumer demand. By utilizing mobile commerce, retailers can improve marketing campaign costs and effectiveness, better support IT infrastructure upgrades and costs, and manage compliance and transaction costs to regulate the expenses involved in meeting customer needs.

This article dives into the four technology trends driving today’s consumer-facing industries. Mobility and the internet, cloud computing, social media and collaboration, and big data analytics. With mobile commerce, these trends are more easily accessible, allowing retailers to  exceed consumer expectations and improve company performance.

Get to know the solutions that mobile commerce provides to create a simpler, more convenient retail fueling environment with mobile payments, and learn what’s required in a mobile payments architecture, key points to consider, and how it should look. 

PetroZone’s mobile commerce solution is providing retailers with the means to exceed customer expectation by transforming the way consumers pay for gas. Download the Mobile Commerce for Retail Fueling article and take your first steps to innovating the fuel industry.

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