Posted By

Aaron Mireles


Before Don Frieden started his company, gas stations hadn’t innovated their payment technology
since 1997. He knew that needed to change.

Original Post | Innovationmap

Before Don Frieden started his company, gas stations hadn't innovated their payment technology since 1997. He knew that needed to change.

P97, founded in 2012, exists to use innovative technologies to simplify and energize daily journeys, Frieden explains on the Houston Innovators Podcast.

The fast-growing company — which has nearly 200 employees, most of whom work from Houston — has raised over $100 million in venture funding, according to Crunchbase, most recently closing a $40 million series C round earlier this year. This funding has supported P97 as its expanded its technology, even expanding outside of gas station payments and into other sectors, like consumer packaged goods, mobile app development, and alternative fuel sources.

Part of what P97 is focused on too is adapting new technologies, including biometrics, and applying them to the payments world. Voice-enabled payments is something in particular that Frieden is working on.

"One of the things we’re most excited about is voice enable payments through our partnership with Amazon's Alexa," he explains. "The landscape of payments at gas stations underwent this next revolution, and we're using cutting-edge speech recognition and artificial intelligence to allow drivers to pay for fuel just using their voice.

"It makes the process faster and more efficient, and is completely hands-free," he continues, explaining that biometrics are also safer compared to card transactions. "From this time I say, 'Alexa, buy gas,' six seconds later, the gas would be turned on and any loyalty rewards I have would be applied, all from the comfort of my car."

Frieden shares more about the future of P97, payments, and the energy industry as it intersects with P97 — including the future of alternative fuels — on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.


PetroZone is revolutionizing the retail fuels industry with an API platform designed to connect leading oil companies and convenience stores with existing apps, mobile payment solutions, loyalty programs, digital marketing services, and point of sale systems to provide the optimal consumer experience.


P97 provides the developer community with access to the PetroZone API to build brand experiences in a uniquely customizable way. Leading ACH providers, mobile wallets, and cloud-based payment systems have utilized the PetroZone API to build game-changing integrations.

PetroZone’s API manages the complexities of connecting mobile app developers with a large network of fuel brands and convenience stores to change the way customers find and pay for gas. By managing these complexities, we provide our partners with the simplified integrations required for mobile payment providers to communicate with site systems without the burden of coding for all individual payment methods.

In their recent launch of the My Phillips app, developed by P97, Phillips 66 connects their fueling services with the mobile wallet, Chase Pay. This integration allows customers to seamlessly pay for gas in store and at the pump directly from the My Phillips app on an individual’s mobile device using Chase Pay native.

Unlike competitors who offer a hardcoded technology, PetroZone’s white label infrastructure enables oil companies and mobile app providers to utilize our API platform in a uniquely customized experience. This white label technology allows partner integrations to connect without either party converting to a universal application or compromising their branding or app design.


            Interested in joining our retail fueling revolution? Click here to complete our contact form and gain access to our API library.

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