Posted By

Aaron Mireles


Before Don Frieden started his company, gas stations hadn’t innovated their payment technology
since 1997. He knew that needed to change.

Original Post | Innovationmap

Before Don Frieden started his company, gas stations hadn't innovated their payment technology since 1997. He knew that needed to change.

P97, founded in 2012, exists to use innovative technologies to simplify and energize daily journeys, Frieden explains on the Houston Innovators Podcast.

The fast-growing company — which has nearly 200 employees, most of whom work from Houston — has raised over $100 million in venture funding, according to Crunchbase, most recently closing a $40 million series C round earlier this year. This funding has supported P97 as its expanded its technology, even expanding outside of gas station payments and into other sectors, like consumer packaged goods, mobile app development, and alternative fuel sources.

Part of what P97 is focused on too is adapting new technologies, including biometrics, and applying them to the payments world. Voice-enabled payments is something in particular that Frieden is working on.

"One of the things we’re most excited about is voice enable payments through our partnership with Amazon's Alexa," he explains. "The landscape of payments at gas stations underwent this next revolution, and we're using cutting-edge speech recognition and artificial intelligence to allow drivers to pay for fuel just using their voice.

"It makes the process faster and more efficient, and is completely hands-free," he continues, explaining that biometrics are also safer compared to card transactions. "From this time I say, 'Alexa, buy gas,' six seconds later, the gas would be turned on and any loyalty rewards I have would be applied, all from the comfort of my car."

Frieden shares more about the future of P97, payments, and the energy industry as it intersects with P97 — including the future of alternative fuels — on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

HOUSTON--(BUSINESS WIRE)--Today, P97 Networks and Buy It Mobility Networks (BIM) announced they have struck a deal with customer Phillips 66 (NYSE:PSX) to provide ACH based payment and consumer engagement services at Phillips 66®, Conoco® and 76® branded locations. The program will rely on BIM’s advanced technology to expand the capabilities of P97 Networks’ PetroZone® Mobile Commerce Platform and provide Phillips 66®, Conoco® and 76® branded consumers with a fast, easy and secure way to link their checking account to Phillips 66’s mobile payment offering.

Phillips 66’s mobile branded debit program will now operate via BIM’s white-label ACH platform, enabling faster consumer enrollment, increased consumer loyalty and engagement, consumer authentication and risk mitigation to dramatically reduce fraud, and guaranteed transactions that settle the next day to Phillips 66.

“We are really excited to be working with Phillips 66 and all three of their iconic fuels brands, as well as a world-class technology company in P97,” said BIM CEO Adam Frisch. “Not only will this partnership offer consumers a better and more rewarding payment option, but Phillips 66 will also benefit from a platform that enables them to develop more meaningful relationships with consumers, drive loyalty and lower transaction costs and fraud expenses.”

“Working with P97’s winning technology and BIM’s premier payment platform helps put Phillips 66 at the forefront of the mobile commerce revolution for branded fuel locations and c-stores,” said Rod Palmer, General Manager Marketing Services. “With BIM’s ACH debit product in our branded wallets, most consumers with a bank account will have the opportunity to pay with their phone at our branded sites.”

“U.S. consumers and merchants are increasingly demanding ACH at the point of sale, which is important for the future of mobile commerce; BIM is leading the charge and is the best platform we have seen in the marketplace,” said Don Frieden, President and CEO of P97 Networks. “By collaborating with BIM, PetroZone will help make the company’s vision of a frictionless, safe, paper-free check-out process a reality.”

About Buy It Mobility Networks

Buy It Mobility Networks (BIM) is the premier mobile/web ACH-based payment and consumer engagement platform that enables merchants to develop more meaningful relationships with their customers, generate incremental revenue growth, lower payment costs, dramatically reduce fraud rates, drive loyalty participation and create superior mobile and online buying experiences for their shoppers. BIM’s platform also offers fast consumer enrollment (roughly 40 seconds on average), reduces fraud through its proprietary authentication/verification tools and risk algorithms and provides guaranteed transactions that are settled next day. To learn more, visit

About P97

P97 Networks provides secure cloud-based mobile commerce and digital marketing solutions for the convenience retail and fuels marketing industry under the brand name PetroZone®. P97’s mCommerce solutions enhance the ability of convenience store operators, marketers, and oil companies to attract and retain customers by providing technology that securely connects millions of individual mobile phones and connected cars with identity and geo-location based software technology to create truly unique connected-consumer experiences. P97’s software personalizes the “find-buy-save” experience for every mobile consumer. For more information follow us on Twitter @p97networks or visit

About Phillips 66

Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Phillips 66 Partners, the company's master limited partnership, is an integral asset in the portfolio. Headquartered in Houston, the company has 14,600 employees committed to safety and operating excellence. For more information, visit or follow us on Twitter @Phillips66Co.

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