Posted By

Aaron Mireles


Before Don Frieden started his company, gas stations hadn’t innovated their payment technology
since 1997. He knew that needed to change.

Original Post | Innovationmap

Before Don Frieden started his company, gas stations hadn't innovated their payment technology since 1997. He knew that needed to change.

P97, founded in 2012, exists to use innovative technologies to simplify and energize daily journeys, Frieden explains on the Houston Innovators Podcast.

The fast-growing company — which has nearly 200 employees, most of whom work from Houston — has raised over $100 million in venture funding, according to Crunchbase, most recently closing a $40 million series C round earlier this year. This funding has supported P97 as its expanded its technology, even expanding outside of gas station payments and into other sectors, like consumer packaged goods, mobile app development, and alternative fuel sources.

Part of what P97 is focused on too is adapting new technologies, including biometrics, and applying them to the payments world. Voice-enabled payments is something in particular that Frieden is working on.

"One of the things we’re most excited about is voice enable payments through our partnership with Amazon's Alexa," he explains. "The landscape of payments at gas stations underwent this next revolution, and we're using cutting-edge speech recognition and artificial intelligence to allow drivers to pay for fuel just using their voice.

"It makes the process faster and more efficient, and is completely hands-free," he continues, explaining that biometrics are also safer compared to card transactions. "From this time I say, 'Alexa, buy gas,' six seconds later, the gas would be turned on and any loyalty rewards I have would be applied, all from the comfort of my car."

Frieden shares more about the future of P97, payments, and the energy industry as it intersects with P97 — including the future of alternative fuels — on the podcast. Listen to the interview below — or wherever you stream your podcasts — and subscribe for weekly episodes.

In early June, P97 Networks learned that Microsoft had selected our company as one of only six worldwide partners to participate in their Partner Showcase at WPC 2015 in Orlando, FL July 13-16.

This honor includes a custom build module for demonstrating P97’s PetroZone Mobile Commerce Platform powered by Microsoft Azure and PetroZone Retail Fuels Module powered by Microsoft Dynamics AX modern point-of-sale.

How hard is it to earn this selection? With over 600,000 partners in Microsoft’s Partner Network, P97 is honored to be 1 out of 100,000 awarded with this opportunity to showcase our technology.  Over 15,000 partners attend this annual event along with over 5000 Microsoft sales professionals, technologists and executives.

P97’s management team has a long-standing relationship with Microsoft that predates the founding of P97.

“Our previous company, SAT Corporation, was Microsoft’s Global Mobility Partner of the Year in 2007,” shared P97 CEO, Don Frieden. “P97’s relationship now spans numerous Microsoft product lines such as Azure, Windows, IoT, Dynamics, .Net and devices across multiple industry groups including Retail, O&G, CPG, Automotive and Payments. Microsoft is a great partner and we work closely with them as a TAP partner to bring to market enterprise class solutions.”

We hope to see some of you at WPC this year, but if you can’t make it to sunny Florida, log on as Microsoft video streams the keynote and several other sessions.

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