Marketing Meets GDPR, Part 2

In Part 1 of this post, we discussed the process of finding, sorting and rationalizing customer Personally Identifiable Information (PII).  We then considered the process of gaining customer consent for data maintained inside of your marketing systems.  The age and organization of the data was considered as well as strategies to reduce the amount of […]

Marketing Meets GDPR, Part 1: Maintaining a Healthy Data Diet

For decades we have been hearing about the importance of maintaining a healthy diet, the importance of moderation, of balance and of exercise. And for any diet, we know that not only is caloric intake important, but also the type of intake. Sugar, starch, protein, fat and fiber, it all has meaning and it all […]

Security and Compliance 101: What You Need to Know

Data is everywhere. Everyday consumers entrust their personally identifiable information and account numbers to online service providers and retailers around the world. This practice enables companies to deliver a new level of convenience to customers which drives a company’s operational efficiency and profits. However, holding a consumer’s most personal and private information also requires a […]