How to Engage Millennials at Retail Fueling Stations

It’s hard to engage millennials at retail fueling stations—especially when they may not have anything to fuel up. New research shows that millennials are slowly becoming disenchanted with the idea of driving, citing maintenance costs and congestion near large cities as reasons to opt for alternate transportation like bikes, buses, and the ever-popular rideshare.  However, there’s a […]

FLEETCOR and P97 Form Strategic Partnership to Accelerate Mobile Payments at Gas Stations

PEACHTREE CORNERS, Ga – May 3, 2018 –FLEETCOR Technologies, Inc.(NYSE:FLT), a leading global provider of commercial payment solutions, announced today it has made a strategic minority investment in P97 Networks, Inc., a leader of cloud-based mobile commerce and behavioral marketing solutions. P97 is an innovator in the petroleum industry, and its solution enables the acceptance of mobile […]

Retail Fueling Merchants Win Big by Focusing on Experience

Technology has transformed the traditional purchase journey into a series of micro-moments in which we turn to our devices to access information and take action instantly.  “These are the moments when we want help informing our choices or making decisions,” Google said in a white paper. “For marketers, these moments are an open invitation to engage. […]