The summer of 2022 has brought high temperatures and high gas prices. With the national average price of regular gasoline at historic highs of $4.57 per gallon, convenience retailers are seeing a decrease in in-store traffic and sales. According to a new survey released by the National Association of Convenience Stores (NACS), 59% of retailers …

Continue reading “Convenience Retail and Fuels Marketing Apps are Thriving as Gas Prices Rise”

The recently published NACS Convenience Voices 2021 survey shows us the impact that digital offerings and loyalty programs have had on the convenience store industry in recent years. According to Leroy Kelsey, NACS’ director of research, “A byproduct of retailers pivoting to more digital offers during the pandemic was that shoppers are adopting the industry’s …

Continue reading “The Future of Convenience Store Marketing”

It’s a well-known fact that human beings have relied on some form of payments system for quite some time now. In fact, the original form of payment exchange (the barter system) dates all the way back to 6000 B.C. Here, the local farmer would take a bushel of apples to trade with the city baker …

Continue reading “From The Apple to The App: How We Got to Mobile Payments”

MELBOURNE, Australia–(BUSINESS WIRE)–P97, the leading mobile commerce platform provider for fuel and convenience retail and automotive industries globally has partnered with Viva Energy Australia, a leading energy company in Australia to launch a custom mobile app, Shell Card Go, for fleet managers and drivers. Viva Energy supplies around a quarter of Australia’s fuel requirements and …

Continue reading “P97 Networks Designs B2B Mobile App “Shell Card Go” for Viva Energy Australia”

As all the emerging trends in mobility continue to drive society into a new transportation paradigm, it’s easy to get lost in translation. The term “mobility,” even in its most generic reference, now refers to so much more than just your car. It is fast becoming a layered approach to not only transportation, but the …

Continue reading “Mobility Gets a Makeover”

From Serpent to Servant: The History of the Mobile App  What was the first mobile app available for on-phone entertainment? When asked this question, most people will automatically (and understandably) think of their first iPhone. But would you believe the first mobile app was actually offered on the Nokia 6110? For those of you that …

Continue reading “The History of Mobile Apps”

SAN RAMON, Calif.–(BUSINESS WIRE)–In a move to enhance its mobile apps for Chevron and Texaco consumers, Chevron Products Co., a division of Chevron U.S.A. Inc., today announced a new collaboration with mobile commerce leader P97 Networks to make every-day transactions for purchasing fuel and food or participating in loyalty offers as simple as unlocking your …

Continue reading “Chevron Selects P97 Networks to Enhance Mobile App, Consumer Experience at Retail Stations”