When pay-at-the-pump became available, it added a level of convenience for customers, but removing the need to enter the store hurt retail operators. We saw an opportunity to develop a platform that would engage customers and drive loyalty for gas stations and convenience stores. P97 has a long record of firsts in the industry – from being the first retail fuel mobile payment solution deployed in states like Texas, Idaho, and Utah to being the first solution to support credit, debit, ACH and all leading mobile wallet payment methods without requiring additional hardware installed at fuel dispensers. We’re closely aligned with leading industry standards, best practices, and associations in driving mobile payment innovation for retail fuel and convenience store businesses.