The Digital Offer Network is a connected commerce platform that enables consumer packaged goods companies to offer discounts and promotions to shoppers across the P97 network of connected stores.
The Digital Offer Network can be a cost-effective way for retailersto reach their target audience with offers and promotions. Bytargeting specific segments of their audience and measuring theimpact of their campaigns, retailers can optimize their marketingspend and achieve a better ROI.
Develop a distinctive convenience value proposition by capitalizing on opportunities beyond fuel. Use subscriptions and payments data to develop site-specific, regional, or national offers, with customize assortments and pricing, to promote cross-selling and up-selling.
This allows retailers to quickly adjust their strategies andoptimize their performance, leading to more effectivecampaigns and a better understanding of what resonates withtheir audience.
The Digital Offer Network can be integrated with other marketingchannels, such as social media, email marketing, and mobileapps, to create a more cohesive and effective marketingstrategy. By leveraging the network's capabilities alongside otherchannels, retailers can deliver a consistent message to theiraudience and increase their overall impact.
Meet the expertise behind P97'S Offer Network team.