P97’s Digital Offer Network is a digital marketing platform that connects retailers with Consumer-Packaged Goods companies via offers and advertising in the mobile app creating a network designed to:
With our network, CPGs can display communications for products in a variety of platforms (SMS, push notifications, email, full page app takeovers, promo code delivery, etc…). The offers can easily be redeemed by paying in-store using a QR code.
Overall, Connected Commerce is a key part of building brand loyalty for CPG brands. By offering a more convenient and efficient shopping experience, CPG brands can make it easy for consumers to buy their products. In addition, digital payments can help CPG brands better understand their customers and offer tailored product offerings over time.