The recently published NACS Convenience Voices 2021 survey shows us the impact that digital offerings and loyalty programs have had on the convenience store industry in recent years. According to Leroy Kelsey, NACS’ director of research, “A byproduct of retailers pivoting to more digital offers during the pandemic was that shoppers are adopting the industry’s …
Continue reading “The Future of Convenience Store Marketing”
It’s a well-known fact that human beings have relied on some form of payments system for quite some time now. In fact, the original form of payment exchange (the barter system) dates all the way back to 6000 B.C. Here, the local farmer would take a bushel of apples to trade with the city baker …
Continue reading “From The Apple to The App: How We Got to Mobile Payments”
As all the emerging trends in mobility continue to drive society into a new transportation paradigm, it’s easy to get lost in translation. The term “mobility,” even in its most generic reference, now refers to so much more than just your car. It is fast becoming a layered approach to not only transportation, but the …
From Serpent to Servant: The History of the Mobile App What was the first mobile app available for on-phone entertainment? When asked this question, most people will automatically (and understandably) think of their first iPhone. But would you believe the first mobile app was actually offered on the Nokia 6110? For those of you that …
Think about all the various messages you receive in a day. Some are verbal, some are in your inbox, some are written and others are on your phone. Which ones do you give your attention to? Most likely, it’s those that come straight to the forefront of the messaging clutter. Americans now spend more than 3.5 …
Continue reading “How to Use Push Notifications to Drive Business”
You can work long and hard to create digital offers and coupons for your QSR brand. However,if they aren’t relevant, valuable, or easy to redeem, they won’t convert, negating your investment and leaving you little to show in terms of ROI. But there are a few surefire ways you can guarantee that the digital …
Continue reading “5 Key Ingredients of the Most Successful Digital Offers”
It’s hard to engage millennials at retail fueling stations—especially when they may not have anything to fuel up. New research shows that millennials are slowly becoming disenchanted with the idea of driving, citing maintenance costs and congestion near large cities as reasons to opt for alternate transportation like bikes, buses, and the ever-popular rideshare. However, there’s a …
Continue reading “How to Engage Millennials at Retail Fueling Stations”
Let this sink in: this year, mobile will finally surpass TV as the medium attracting the most viewer minutes in the U.S. That means smartphone users are now spending more than three hours and 35 minutes per day on their mobile device. That number will only increase as more media, shopping, social interaction and other aspects of …
In Part 1 of this post, we discussed the process of finding, sorting and rationalizing customer Personally Identifiable Information (PII). We then considered the process of gaining customer consent for data maintained inside of your marketing systems. The age and organization of the data was considered as well as strategies to reduce the amount of …
For decades we have been hearing about the importance of maintaining a healthy diet, the importance of moderation, of balance and of exercise. And for any diet, we know that not only is caloric intake important, but also the type of intake. Sugar, starch, protein, fat and fiber, it all has meaning and it all …
Continue reading “Marketing Meets GDPR, Part 1: Maintaining a Healthy Data Diet”
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