CPGs increase product sales with highly targeted digital offers delivered via merchant apps
HOUSTON–(BUSINESS WIRE)–P97 Networks Inc, the leader in cloud-based mobile commerce, in-vehicle payments, and digital marketing solutions, today announced the launch of the P97 Digital Offer Network. Consumer packaged goods (CPG) companies can develop direct-to-consumer relationships, increasing product sales with offers delivered to convenience and fuel retailer consumer apps. Consumers get the right product offer at the right time while merchants deliver curated offers that increase consumer brand loyalty.
“We’ve recently added tobacco offers to our app, leveraging in part the P97 PetroZone® platform’s ability to target offers and facilitate payments with ease,” says Kevin Smartt, CEO of Kwik Chek. “CPGs have always had an arm’s-length relationship with convenience customers. We are eager to help them leverage our mobile connection with consumers. Together, we can increase basket sizes and drive more frequent purchases with tailored commerce experiences.”
The P97 Digital Offer Network runs on the P97 PetroZone platform – a cloud-based mobile commerce and digital marketing solution for convenience and fuel retailers, CPGs, quick-serve restaurants, and other merchants. CPGs can set up offers in the Digital Offer Network portal, designating target audiences, trigger-based delivery, and other criteria. With the P97 platform, CPGs gain access to thousands of retail locations for offer promotion.
Merchants can choose from the variety of CPG offers, selecting the ones that will drive optimal consumer responses. Based on purchase history, consumer preferences, location, and more, P97 presents the offer via its omni-channel messaging capabilities. Consumers simply redeem the offer and pay for their product by scanning a QR code either in the store or during curbside delivery. P97 manages all payment and settlement activity.
“We are excited to introduce the P97 Digital Offer Network to CPGs and merchants,” says Don Frieden, president and CEO of P97 Networks. “CPGs are eager for new revenue models, and mobile commerce within the convenience industry represents one of the largest market opportunities for them. With an automated, end-to-end offer process and significant market reach, P97 gives CPGs a new sales channel, merchants a more loyal customer base, and consumers a personalized shopping experience.”
P97 will showcase its solutions including Digital Offer Network at NACS Show 2018 in Las Vegas, Nevada on October 8-10 (booth 6322).
P97 Networks provides secure, cloud-based mobile commerce, in-vehicle payments, and digital marketing solutions for the convenience retail, fuel, and vehicle manufacturing industries under the brand name PetroZone®. P97’s mCommerce solutions enhance the ability to attract and retain customers by securely connecting millions of individual mobile phones and connected cars with merchants using identity, geolocation-based software that creates a unique mobile consumer experience. For more information follow us on Twitter @p97networks or visit www.p97.com.
P97 Networks, Inc.
Joanie Ferguson, 713-588-4220