Multistate fuel marketer Liberty Petroleum has launched the new Liberty Pay App for its customers, according to the company on Thursday.
Liberty is a privately held limited liability company that was founded in 2000 by three Mid-Atlantic petroleum distributors. Currently, there are more than 400 Liberty retail locations in 23 states from the Gulf Coast to New York Harbor as well as the Midcontinent and the Pacific Northwest.
The new Liberty Pay app is now available to download for Apple and Android devices.
“Mobile payment usage continues to gain customer adoption and is forecasted to grow tremendously. Today, 97% of people under the age of 45 and 68% of people over age 65 own a smartphone. Studies show that people spend two-thirds of all digital time on a mobile device and 58% spend the majority of time on mobile apps. Considering the fact that close to 60% of consumers buy gasoline at least once a week, the Liberty Pay mobile app provides the opportunity to expand contact with Liberty customers,” the company said.
Liberty Petroleum is using P97 Networks Inc.’s PetroZone mobile commerce platform to allow Liberty distributors to access the platform at more than 400 locations in 23 states. Liberty distributor Ewing Oil, located in Hagerstown, Md., has stations up and running, and they are currently in the process of rolling mobile payment out to all of the Liberty sites.
PetroZone is both Payment Card Industry (PCI) and Europay, Mastercard and Visa (EMV) compliant, and utilizes Microsoft Azure Cloud Services, with multifactor authentication to secure cardholder data. Liberty said that mobile pay is generally more secure than EMV.
Through the Liberty Pay app, consumers are able to locate and navigate to Liberty gas stations, initiate fuel purchases from their smartphones and receive site-specific digital offers. Liberty Pay will guide consumers through the entire retail gas and c-store experience from the beginning to end.
Liberty Pay does not require the installation of Near Field Communication panels, scanners or other hardware at the fuel dispenser.