Beyond Mobile: The Gateway to Car Commerce of the Future

In-dash smart screen technology is a game-changer for car commerce, providing connected experiences for consumers just like at home.

From pills and toothbrushes to thermostats and cars, any physical object can now become a connected device. This “Internet of Things” (IoT) creates opportunities for consumers to not only extend internet connectivity to household items, but add convenience and digitization to their daily lives.

Researchers are already predicting the global market for connected cars to grow by 270% by 2022. In fact, P97 is helping pioneer the future of connected car commerce. In a recent podcast between P97 founder and CEO Donald Frieden and PYMNTS.com, Frieden described the idea of connected cars as an extension of the consumer’s home. This concept brings ultimate convenience to drivers and arms fuel retailers with unprecedented data on driving patterns, fill-ups, auto service needs, buying behavior, and more.

One of the key components for driving these connected experiences? The in-dash “smart screen” for creating convenient fuel station transactions.

Smart Screen. Smart Life.

Most auto manufacturers are now building cars with touch screens in the dash. But not all are connected to the internet — or the driver’s mobile device. In Frieden’s words, connected cars have evolved to encompass the driver journey, from the time a driver leaves the house in the morning to when they return home in the evening. Smart screens are a game-changer for both drivers and fuel retailers, providing a number of benefits and conveniences, including:

  • Pre-ordering groceries and meals at quick-serve restaurants (QSRs)
  • Paying for fuel and washes without leaving the car
  • Pre-paying for parking
  • Enhancing safety through predictive intelligence and voice-activated, hands-free technology

Connected cars of the future will provide the same convenient functions that consumers now enjoy at home from their Amazon Echo, Google Home, or Siri on iPhones. Cars are already being made that know your route to work (and can even drive you there), but what about suggesting stops along the way for coffee, gas, or picking up dinner — with a coupon to save you money?

While early “connected cars” were more vehicle-centric, that thinking has been shifting toward the buyer journey, acting as an extension of the driver’s home life. In fact, the connected car is expanding to pre-order and pre-pay for groceries or meals, and even scheduling a curbside delivery. And with crisp displays, large buttons for ultimate safety, connectivity to consumers’ phone, music, favorite fuel retail app, and more, the smart screen brings ease, convenience, and a sleek aesthetic to the modern automobile.

Fuel Retailers and Car Manufacturers Unite

Connected cars and smart screens aren’t just a value-add for the driver. They also have tremendous benefits for merchants and retailers, providing more data and insight than ever to deliver targeted digital offers with precision. By partnering gas stations and new car manufacturer technology, the car commerce industry can provide pre-order options and even drive-up service that has orderer’s food ready to go when they arrive.

A year ago, P97 went live with the industry’s first-ever in-dash payment option by partnering with General Motors and Shell Oil across 10,000 gas stations in the U.S. Customers using this payment option can make their selection on the vehicle’s touchscreen, which will generate a three-digit code that allows the user to activate a specific pump to start fueling. The amount due is then automatically charged to the customer’s payment method of choice. Users receive the benefit of:

  • Not having to swipe a card or use a mobile device
  • Automatically accruing Fuel Rewards® without using a physical loyalty card
  • Receiving an additional discount (until the promotion’s end)

With mobile commerce technology, fuel retailers and auto manufacturers alike can now deliver a more connected, convenient experience for drivers that meets their needs and preferences for convenience, security, and speed.

Frictionless In-Vehicle Retail Experiences

P97 leverages on-board systems to understand driver and vehicle status and communicate with the driver to initiate and execute in-vehicle payment services. In an industry that’s expected to exceed $37 billion in the U.S. by 2023, connected cars can integrate mobile commerce into the driver journey to pioneer and make in-vehicle payments frictionless, while meeting consumers’ growing preference for connected experience that touch every aspect of their lives. Learn more about the future of car commerce and schedule a demo today.

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