P97 Networks to Drive Mobile Commerce For ExxonMobil Affiliate Across Its New Zealand Retail Network

SINGAPORE–(BUSINESS WIRE)–P97 Networks, Inc., has been selected by Mobil Oil New Zealand Limited, an affiliate of ExxonMobil Asia Pacific Pte Ltd, to enable mobile payments across its Mobil-branded retail network in New Zealand. ExxonMobil Asia Pacific is the downstream and chemical business hub for the region with over $15 billion of assets under affiliate management. …

Brunei Shell Marketing (BSM) Selects P97’s PetroZone® to Enable the Shell Motorist App at 36 Sites Across Brunei

HOUSTON & BANDAR SERI BEGAWAN, Brunei–(BUSINESS WIRE)–BSM announced today that it has selected P97 Networks, a leader in cloud-based mobile commerce, to build the first step in their digital journey, the BSM mobile app. At launch, the new mobile app, built on P97’s PetroZone mobile commerce platform, will support dual languages (English and Bahasa Melayu) …

How to Engage Millennials at Retail Fueling Stations

It’s hard to engage millennials at retail fueling stations—especially when they may not have anything to fuel up. New research shows that millennials are slowly becoming disenchanted with the idea of driving, citing maintenance costs and congestion near large cities as reasons to opt for alternate transportation like bikes, buses, and the ever-popular rideshare.  However, there’s a …

C-Stores and the Transition from Gas, Cokes, and Smokes

C-stores must transition from selling necessity-based goods to providing a more unique consumer experience.  When gas stations first started popping up in the early 1900s, they weren’t just about fuel. They were the start of American driving culture. Over the years, they’ve evolved greatly to what we know today, offering everything from snacks and drinks …

How to Use Push Notifications to Drive Business

Think about all the various messages you receive in a day. Some are verbal, some are in your inbox, some are written and others are on your phone. Which ones do you give your attention to? Most likely, it’s those that come straight to the forefront of the messaging clutter. Americans now spend more than 3.5 …

5 Key Ingredients of the Most Successful Digital Offers

You can work long and hard to create digital offers and coupons for your QSR brand. However,if they aren’t relevant, valuable, or easy to redeem, they won’t convert, negating your investment and leaving you little to show in terms of ROI.   But there are a few surefire ways you can guarantee that the digital …

The Time for Mobile is Now

Let this sink in: this year, mobile will finally surpass TV as the medium attracting the most viewer minutes in the U.S. That means smartphone users are now spending more than three hours and 35 minutes per day on their mobile device. That number will only increase as more media, shopping, social interaction and other aspects of …

Marketing Meets GDPR, Part 2

In Part 1 of this post, we discussed the process of finding, sorting and rationalizing customer Personally Identifiable Information (PII).  We then considered the process of gaining customer consent for data maintained inside of your marketing systems.  The age and organization of the data was considered as well as strategies to reduce the amount of …

Marketing Meets GDPR, Part 1: Maintaining a Healthy Data Diet

For decades we have been hearing about the importance of maintaining a healthy diet, the importance of moderation, of balance and of exercise. And for any diet, we know that not only is caloric intake important, but also the type of intake. Sugar, starch, protein, fat and fiber, it all has meaning and it all …