P97 Means Innovation

People often ask us the meaning of our name. P97 is a throwback to the pay-at-the-pump technology developed in 1997, the last major breakthrough in retail fuel payment innovation.

Technology makes our world better, from communication and information to travel and commerce. People value things that make life easier—convenience, control, and choice. So it doesn’t make much sense that the technology being used at gas stations today hasn’t changed in almost twenty years. Modernization is long overdue.

’97 is what drives us. Our name is a constant reminder of our goal: to develop a contactless, invisible payment system for the 40 million daily U.S. fuel transactions that is more innovative than anything that has come before.

With our PetroZone mobile commerce platform, we will transform the retail fuel business and permanently alter the way people buy gas and shop at convenience stores.


Don Frieden

President, CEO, & Chairman

Founder, thought leader, visionary, and serial entrepreneur providing strategic direction for the Company. A passion for research and development, technology partnerships, and sales. For the last 15 years Don has been on the forefront of industry leading applications in mobile technology, from concept to commercial viability to mainstream. As founder of SAT Corporation, Don recognized an opportunity in the application of mobile technology to industrial workflow, creating improved situational awareness and a wealth of back office information. Result was enhanced real time decision making by the front line mobile workforce in a dynamic operating environment. In other roles as President of NovoLink Communications and at BET Plant Services, Don applied his sales, organizational, and financial skills to improve the focus and performance of these international companies.

Mr. Frieden is also a Director at NovoLink Communications, Inc., Qualtel S.A. de C.V., and Texan Bank. He holds several patents in Radio Frequency Identification (RFID) technology.

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Steve Moses

Vice President, Operations

Steve has over 25 years’ experience in operations, product development, delivery, quality assurance and customer support. As VP, Operations at SAT Corporation he was responsible for the delivery of mobile technology projects across the largest oil & gas customers in the world. With passion for QA and Support, he ensured that excellent quality made for high customer satisfaction and successful deployments in more than 20 countries with software enabled in a dozen different languages. In prior experience, as a managing director for the Control and SCADA Division of Invensys, he had international P&L responsibility while leading operations in Australia and New Zealand.

Steve earned a BS in Chemistry from Tufts University, an MS in Chemical Engineering from the University of Massachusetts and an MBA from Providence College.

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Sharon Brown

Vice President, Finance & Corporate Secretary

Sharon has over 15 years of progressive accounting and controllership experience in both public accounting and industry. Starting her career as an auditor for Arthur Andersen, she lead audit teams in the manufacturing, services, and enterprise industries on SEC engagements, including several IPO’s. Sharon worked at General Electric for seven years, advancing through FP&A and Controllership positions. She was responsible for the implementation of internal controls monitoring and SOX compliance at the divisional level, as well as statutory compliance of multiple international subsidiaries. Sharon has also held Corporate Accounting and Controllership roles for publicly traded companies including American Residential Services and Kellogg Brown & Root.

Sharon is a Certified Public Accountant in the Texas and earned both a Bachelors of Business Administration and a Masters in Professional Accounting from the University of Texas at Austin. She is a certified Six Sigma Green Belt.

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David Nichamoff

Vice President, Product Development

David has over 18 years’ experience in product development, delivery, quality assurance and support. As Mobility Global Practice Leader at Schneider Electric, David was responsible for managing overall delivery strategy for some of the largest oil and gas companies in the Middle East, South America, and North America. David managed custom development, quality assurance and support for SAT Corporation. Prior to moving to the oil and gas industry, David managed complex billing and operational support projects for some of the most well-known Internet and telecommunications companies worldwide.

David earned a BA in Computer Science from Rice University and an MBA from the University of Colorado.

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Paul Cwalina

Vice President, Sales

Paul has over 25 years of experience in the merchant payments and convenience store industries. During his career, he’s had managerial responsibility for Sales, Relationship Management and Operations, overseeing merchant relationships and client portfolios in every market segment. As SVP, National Accounts at First Data, he was responsible for sales and relationship management for the Petroleum/C-store and Supermarket divisions, leading a team that managed the P&L for hundreds of clients. His portfolio included many of the world’s largest retailers such as Shell, BP, ExxonMobil, Sunoco, Valero, Supervalu, Delhaize and Tesco. Prior to First Data, Paul worked at Hess Corporation in various roles.

Paul earned a BS in Business Administration from Penn State and an MBA from the University of Pittsburgh.

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Charles “Charlie”

Vice President, Strategy & Business Development

Charlie has over 25 years’ experience in marketing, product management, business development, management consulting and sales management. Using management consulting skills developed at McKinsey & Company, he helped define and manage the laser focused strategy that enabled SAT Corporation to become the dominant mobile workforce management and decision support technology provider in the energy industry. Over his career, as an eco-system specialist, he has managed the complex arrangement of partners and Fortune 100 client companies at several of the best-known global automation companies including Invensys, Gensym, and Honeywell.

Charlie earned a BS in Economics from Texas A&M University and an MBA from Bauer College of Business, at the University of Houston.

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